Well then, the christmas lights have come on already in London and it’s getting me into a festive mood… So answer me this: How will e-books affect the way we exchange gifts at christmas?
I’m a bookworm, which means 50% of all the presents I receive normally fall into the ‘book’ category. Last year I was lucky enough to receive a kindle (thankyou sis) and the year before that I spent the holidays devouring a fantastic trilogy by Steig Larson. Now as *shallow* as this may sound I’m not sure that receiving an e-book will be quite as gratifying for the giver or receiver… I mean, how would it work? Do you resort to gift vouchers?
Of course I don’t have the answer, but there may well be a hole in the market here don’t you think? Perhaps the book cover could be used as the artwork for a gift card – with a download code for the ‘chosen’ store. It at least gives you something physical to play with…
In the end, I think the e-book readers are the winners in this competition as they all rush to get their ‘faster, lighter, cheaper’ versions out.
See also: Re-evaluating the book market